Relay Brand Awareness Campaign

It's Thursday, 2:18pm. That's when a net-new, wholly unpredictable problem shows up to ruin the rest of your week. And that's running your own small business. Relay is here to make sure that problem is never your business's cash flow.

Relay was looking for a brand awareness campaign that would capture attention and outperform the media budget. We built the "Sneak Attack" campaign to appeal to small business owners everywhere, with a combination of TVC and OOH supported by a larger digital campaign.

The idea

When you run a small business, there's a financial problem around every corner. Relay is built to solve them..

Campaign photography features exaggerated emotional reactions to various unclear or surprising scenarios, showing that cash flow problems can be hard to see with a traditional business bank.

Relay Credits / Crew
Agency - This January
Creative Directors - Zach Goodwin, Maggie Winters
Associate Creative Directors - Parvina Gilliam , Mac Schwerin

CREW
Director - Zach Goodwin
Producer - Camille Dykes
1st AD - Martin Hagar

CAMERA
Director of Photography - Jiwon Baeq
1st AC - Alex Guckert
Camera PA - Ricardo Lee
Media Manager - Joseph Le

PHOTO
Photographer - Jabari Jacobs
Photo Assist - Paris Preston
PA - Desiree Rhule

G&E
Gaffer - Jeff Fitzgerald
Key Grip - Ryan Clark
Swing - Skylar Carr, Joseph Woldemariam, Ryan McNulty, Michael Chang

ART DEPT
Art Director - Tyler Cogburn
Props/Styling - Danielle Wood
Props/Styling - Janelle Munro

VANITIES
Hair/Makeup - Raven Alston

SOUND
Sound Mixer - Matt Blackerby
Sonic ID - Corbet Blair
Sound Design - Neato Sound (Brian Crimmins)

PRODUCTION
PA - Kyle Sandhoff, Antonio Smith, Jacky Lococo, Daniel Vo