The Corporate Trail
Being a woman in business is like playing on hard mode—tougher bosses, fewer resources, and harsher penalties for every perceived mistake. Just ask the members of Chief, 40% of whom are in the C-Suite. As the nation’s largest network for women executives, they know what it takes to play the corporate game at the highest levels. And they asked us to make a game about it.
Introducing The Corporate Trail, a throwback to ‘90s adventure titles like The Oregon Trail. But instead of fording rivers and avoiding dysentery, you face off against glass cliffs and mansplainy colleagues. Think you’ve got what it takes to survive? Find out at TheCorporateTrail.com..
In Partnership with Artificial Intelligence
Our team of designers generated a total of 8,799 Midjourney images over the course of four weeks to curate a final library of illustrations that were lovingly polished by hand.
But all the writing, coding, and creative development was done the old fashioned way: with thousands of cups of coffee.
The Corporate Trail Credits
Agency - This January
Creative Directors - Zach Goodwin, Maggie Winters
Associate Creative Directors - Mac Schwerin, Parvina Gilliam
Designers - Audrey Gu, Andrea Carlota, Valerie Muzondi, Eddie Thring
Copywriters - Mac Schwerin, Billie Evans
Producer/Project Manager - Camille Dykes